COLORFUL CACOPHANY

CLIENT

Grand Canyon University's College of Arts and Media

TYPE OF CLIENT

University

BRIEF

Our socials needed desperate revamping, and our systems hadn't been updated in a long time. It was our responsibility to find ways to facilitate the process- from making content to posting. As well as establishing a better sense of community throughout the college of arts and media.

WHAT WE DID

We redesigned the entire social media platforms: Instagram and LinkedIn; designed templates, animated logos, and developed a more efficient posting schedule.

RESULT

Improved reach, we finally hit 2,000 followers. Better analytics throughout the semester with more consistent engagement. Established better forms of collaboration within the college and the individual departments. As well as for each event that was posted we had better turnout and the Dean was pleased!

BEFORE

Our socials had not been updated in a very long time, they were full of old random highlights, posting was very inconsistent and was rushed with blank thumbnails and no push leading students or prospective students anywhere. Very inconsistent partnerships within the departments.

AFTER

We established better brand consistency making better use of the brands colors and their unique icons. We came up with templates to use for speaker events, monthly calendar events, and videos. This gave us more time to dive into creative endeavors within the team and gave us more freedom to commit to some wacky ideas for different campaigns.

WANT TO WORK TOGETHER?

Get in touch at vanessa@vanecreates.net