GAMER? I HARDLY KNOW HER

CLIENT

G.A.M.E Conference

TYPE OF CLIENT

Event

BRIEF

The G.A.M.E. (gaming, advertising, media, entertainment) Conference is an event, hosted by Grand Canyon University's College of Arts and Media, with a focus on creating community and culture within the gaming industry. It is both an outreach to the industry as well as prospective students — The conference consisted of keynote speakers, a student market, tryouts, and premiered the Cactus Cup competition.

WHAT WE DID

Logo design
Website design & build
Physical assets
Social campaign
A fully designed and built video game centered around the event

CHALLENGE

As social media manager my role was to coordinate all posts, as well as partnerships between other departments to get as many eyes on the event as possible. We developed a strategy built on collaboration within the school (GCBC, Career Services, and GCU official) and successfully executed across multiple platforms.

RESULT

For the first conference we considered this a huge success! With 200 RSVPs and an amazing in- person turnout, our efforts proved fruitful. With collaboration across all our teams we were able to provide ultimate satisfaction to our client.

Photography of the new GCBC drink with vectors of the characters from Glitch's Revenge

GCBC Promo Post

Fun post of the new GCBC drink

Collaborating with other accounts on campus really helped our reach. From reaching out to our school mascot, to our campus wide coffee shop, to the official school Instagram and to even our internal systems. We managed to shove G.A.M.E. down everyone's throats!

We partnered with Canyon Creative to develop the complete brand identity and digital presence for GAME Conference, our inaugural esports event on campus. Their work was instrumental in building university awareness and engagement for what was a first-of-its-kind initiative for us.

Beyond the website design and branding, Canyon Creative created Glitches Revenge, an interactive game that became central to our promotion strategy. By featuring our mascot Thunder as a playable character, they crafted an authentic connection between the game and our campus community. The game drove significant engagement and became a cornerstone of the event's visibility.

What truly set their work apart was how they helped us activate campus partnerships. Through collaborations with groups like GCBC on limited edition drink flavors and Spirit Programs for promotional content, Canyon Creative extended our reach across the university. The level of cross-campus involvement we achieved is a direct result of their strategic approach to community engagement.

For a first event, the visibility and participation we generated exceeded our expectations. Canyon Creative didn't just deliver design assets, they understood how to build momentum and connect our event to the broader campus culture. We'd recommend them without hesitation.

Jay DeShong